MarTech Implementation Studio
Tracking, attribution, and automation for marketing teams that already know what they want to measure — and need someone to actually make it work.
We implement the stack your strategy needs. Clean tracking, actionable data, automations that work.
Tracking · Attribution · Automation · Reporting
Most marketing stacks don't break.
They just quietly drift out of truth.
Events misnamed. Conversions double-counted. Attribution running on assumptions from 2022. Dashboards your team stopped trusting six months ago.The strategy isn't wrong. The data underneath it is.We fix the layer no one wants to touch.
What we build
Five services. Each scoped, priced and shipped.
01 Tracking Setup
GA4, Google Tag Manager, server-side tagging, custom events. From zero or rebuilt from a broken setup.
02 · Attribution Stack
Multi-platform attribution that survives audits. Integrations with Google Ads, Meta, LinkedIn. Models that match how your business actually works — not how a vendor says it should.
03 · CRM Ops & Automations
Zoho, HubSpot, ActiveCampaign, Salesforce. Zapier and Make flows that don't silently break at 3 AM.
04 · Reporting
Looker Studio dashboards on top of BigQuery, Sheets or your warehouse. Built so non-technical stakeholders actually use them.
05 · Stack Audits
A diagnostic of your current setup with a remediation plan. The entry point if you're not sure what's broken.
What we don't sell
We don't sell strategy. We don't run media. We don't write briefs.If that's what you need, we'll point you to the right partner.We sell hands on the stack. That's the whole product.
How a project runs
01 Discovery (1 week)
We map your current stack, sources of data, and what you're trying to decide with it.
02 · Blueprint (1 week)
Written architecture: events, dimensions, integrations, owners. You sign off before we touch code.
03 · Build (2–6 weeks)
Implementation with weekly check-ins. Code, not slides.
04 · Handoff (1 week)
Documentation your team can maintain. No lock-in. We leave the lights on.
Our tool Stack
We're tool-agnostic on purpose. We pick what fits your team, not what pays us a referral.
Tracking
GA4
Google Tag Manager
Stape
server-side endpoints
Data
BigQuery
Google Sheets
client warehouses
Reporting
Looker Studio
custom dashboards
CRM
HubSpot
Zoho
ActiveCampaign
Salesforce
Automation
Zapier
Make
n8n
Ad Platforms
Google Ads
Meta
LinkedIn
TikTok
What this costs
We publish ranges because we hate "contact for pricing" as much as you do.
Ranges shift with scope. You get a fixed quote after the discovery call.
Stack Audit
€1.500 – €2.500
1–2 weeks
fixed scope.
Single-service implementation
€3.000 – €8.000
2–4 weeks
GA4 rebuild · attribution model · CRM migration · etc.
Full stack overhaul
€10.000 – €25.000
6–10 weeks
For teams rebuilding the whole MarTech layer.
Maintenance retainer
€1.500 – €4.000 / month
Ongoing optimization, monitoring, new builds as needed.
Is this for you?
Yes, if:
You're spending €50k+ /year on paid and the data underneath is shaky.Your team has a strategy but no one to wire the stack.You've outgrown the "marketing intern + Tag Assistant" era.You want documentation, not lock-in.
No, if:
You're looking for someone to define the strategy first → paulomalinconi.comYou need someone to run media buying day-to-day → use an agency.You want a single tag installed and that's it → use Fiverr.You expect deliverables in slides instead of code.
Who we are
Founded on the conviction that most marketing problems are actually data problems wearing a marketing costume.
Based in Santiago, Chile. Working remotely with teams across LATAM, Spain and broader Europe.
Castro, Mario
The bad boy of Chilean code and founder of this mega corporation.
Malinconi, Rodrigo
He will shelter and comfort you if we manage to work together. Has genuine empathy for paying cusomers.
Malinconi, Paulo
A great commercial wizard, in charge of attracting clients and paid media expert.
Agon Agora is part of an integrated practice.
Tell us what's broken.
We'll respond within 48 hours with a 30-minute discovery call.
Thanks
We'll respond within 48 hours with a 30-minute discovery call.